CONTEXT

Why solar pros stalled at the kitchen table

Installers loved OpenSolar’s free CAD-level design tool, but the sale still closed over laggy PDFs and multi-tab spreadsheets. Each switch eroded trust and focus. The mandate: fuse design, pricing, and signature into one living story any rep could run on-site or over Zoom—no detours, no downloads.

Challenge

Reps pinballed through a patchwork CRM maze that killed momentum—and the deal

Usability audits uncovered a learning curve cliff: reps bounced between shade calcs, finance sheets, and PDF exports before homeowners ever saw savings. Attention scattered long before customers could make an informed buying decision. The first goal: collapse those extraneous detours and clicks into narrative beats.

It all begins with an idea. Maybe you want to launch a business.

DISCOVERY

Momentum, not more metrics, keeps eyes glued

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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Strategy and objective headline

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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STrategy
Design Solution

Make it stand out

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Feature 1

The design thing

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business.

It all begins with an idea. Maybe you want to launch a business.

Feature 2

The design thing

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business.

It all begins with an idea. Maybe you want to launch a business.

It all begins with an idea. Maybe you want to launch a business.

Feature 3

The design thing

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business.

It all begins with an idea. Maybe you want to launch a business.

Feature 4

The design thing

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business.

Feature 5

The design thing

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business.

It all begins with an idea. Maybe you want to launch a business.

Impact

Build it


Build it

2021

Grow it

Sell it

2019

2020

2021



Last thing

Final Thoughts

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

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